Heritage Meets Vision

Rosewood Rome will stand across three historic buildings in the heart of Rome, with the main building the former BNL headquarters designed by Marcello Piacentini in the early 1900s. The location on Via Vittorio Veneto 111-119 places it at the centre of La Dolce Vita era glamour—Rome’s cinematic corridor of elegance. The brand’s “A Sense of Place®” philosophy is clearly visible in this project: thoughtful architecture and interior design that reference Roman light, marble and ambience while delivering contemporary luxury.

Accommodation & Dining

The hotel is expected to offer 157 rooms, including 44 suites, providing a variety of guest-room typologies tailored to luxury travellers, families and long-stay guests alike. Three distinct food and beverage venues will anchor the culinary programme: a modern Italian bistro, a lobby bar and café, and a rooftop bar with terrace views across Rome’s skyline. These venues, along with the public and private spaces, are being woven into the architecture of the former bank building to create layered experiences—from grand arrivals to intimate lounge settings.

Wellness & Unique Features

One of the most striking features is the subterranean Roman-style bathhouse located in the hotel’s original bank vault. This is not simply a spa—it is a reinterpretation of Roman bathing culture under the surface of a historic building. On the rooftop, the Sense, A Rosewood Spa will include four treatment rooms, a wellness terrace with reflecting pool and fitness centre, offering wellness views over Rome’s rooftops.

Location & Cultural Context

With its placement on Via Veneto—famously featured in Federico Fellini’s La Dolce Vita—Rosewood Rome is embedded in the narrative of Roman style, sophistication and la dolce far niente (the art of doing nothing). Guests will find themselves within walking distance of the Spanish Steps, Trevi Fountain and the high-end boutiques of Via Condotti, yet tucked into a quieter, more refined enclave of the city.

Why This Matters for the Discerning Traveller

For those curating luxury travel experiences today, Rosewood Rome represents more than a new hotel—it signals a repositioning of luxury hospitality in Rome. With heritage architecture, bespoke design, fine dining and curated wellness under one roof, it appeals to travellers who value story-led stays. From the lobby’s vault-turned-bathhouse to the rooftop city views, each detail speaks to immersive luxury. If you’re planning your 2026-27 Italian expedition, this hotel aligns perfectly with the ethos of quiet luxury, intelligent design and location-driven experience. The Wanderlust Edit can shape your itinerary around this new address—ensuring your stay in Rome sets the tone for an entire trip.

Let’s Keep Exploring

Follow @lovinglife_loving for weekly Latitude Lines deep dives, curated hotel picks, upgrade intel, and culture notes you can use. Been to Roma and stayed at something remarkable? Share your memory or bookmark Rosewood Rome for your next visit in the comments—tips, hidden corners or perfect times to visit. Or DM @lovinglife_loving with your photos for a chance to be featured.
Stay close:

• Instagram: @lovinglife_loving — turn on notifications to catch weekly drops
• Email: hello@lovinglifeloving.com (collabs, tips, press)
• By tagging or messaging us with photos or tips, you grant permission for us to reshare with credit.